That magical blend of high demand and scarcity is what makes a Rolex watch an incredible asset to invest in.
The brand has reportedly hiked up its prices by around 2.6% over the last year, signalling that Rolex watches will continue to fetch an impressive price well into the future.
Hence, it's easy to trust that these timepieces are wise investments, but understanding the ins and outs of the brand is the best way to ensure you navigate the luxury watch market well-informed and able to choose the best watch for you
The history of Rolex
The Rolex brand is currently owned by a family trust stemming from one of its founders, the Hans Wilsdorf Foundation. With mixed British and Swiss origins, Rolex has carved a unique image for itself in the watchmaking industry.
Since 1946, the company incorporated the Tudor watch brand into its manufacturing, and both names boast of some of the most beloved vintage, sport, and rare luxury pieces. Rolex’s impact on global culture and engineering science is undeniable and it remains to be favoured amongst celebrities and social elites today.
The key features of a Rolex watch
The design of Rolex watches has stayed pretty consistent throughout the years, and this historical uniformity has led to the iconic features on a Rolex being instantly recognisable.
The company only uses the 904L stainless steel for all of their models which characterises the sleek looking and yet incredibly long-lasting reputation that is associated with Rolex.
This renowned durability has meant that Rolex watches are often cherished family heirlooms passed down through generations.
The famous oyster case similarly contributes to the iconic appearance of Rolex pieces. They are meticulously crafted in-house using either steel, gold, or platinum and also represent a major milestone in watchmaking history.
The Rolex oyster case was the world’s first waterproof case and came to symbolise the tenacity that drives incredible marketability of Rolex.
How to spot a fake Rolex
Spotting a fake Rolex is not always simple, even the infamous O. J Simpson sported a counterfeit Rolex during his highly televised 1994 trial.
When the wristwatch was seized from Simpson’s possession, an attorney’s suspicions were raised when the watch failed to set off metal detectors. But a well-trained eye will be able to notice discrepancies in weight, logo, reflective shine, and other giveaways in a fake Rolex.
The cost of a Rolex
A major reason why Rolexes are so expensive lies in their tendency to maintain their value as the decades pass, some models even increase in value. The exact pricing can vary dramatically, but a newly released entry-level Rolex watch typically costs around £3,000.
However, the second-hand market is much more difficult to estimate. Amongst the pre-owned selection of watches, some may be cheaper but a lot will be of similar price or more. The Paul Newman Daytona, for example, sold for tens of millions, all thanks to that precious intersection of endurability, rarity, and demand.
The Rolex company has announced that it does not intend to increase its production rate, arguing that doing so to keep up with the enormous demands would only lead to skimping on quality. Hence, the scarcity issue surrounding Rolex watches is likely only going to intensify, leaving a very fruitful future for your Rolex investment.
What makes a Rolex watch a good investment?
Understanding what makes a Rolex timepiece hold its value is key to smartly navigating the watch market. Relevant factors to consider include the watch’s age, condition, whether it belongs to a limited release, has any special sporting features or has any exciting celebrity ties.
Since every Rolex watch is made to meet the utmost standards of luxury, enthusiasts have a wide range of choices for their investment. However, the most important factor in any purchase has to come back to how much you personally value the piece.
After all, Rolex watches are made to be worn and enjoyed so don’t be afraid to take pleasure in using your timepiece. Find out how to take care of your Rolex watch in four simple steps.
If you recognise the aesthetic bliss and impressive engineering on display in your wristwatch, then it is a brilliant personal and financial investment.
Sell your luxury watch with Panache
If you are interested in learning more about the second-hand luxury watch market, the professionals at Panache Luxury Watches can provide extensive expertise across all the major luxury brands.
Located in Birmingham’s Jewellery Quarter, Panache makes selling your timepiece stress-free. We offer a no-obligation evaluation that thoroughly assesses the history and condition of your watch. This ensures you will get a fair and competitive market value for your timepiece and gain an insight into the evolving trends of the industry.
So contact us here and sell your watch with Panache today!
Sell Your Rolex Watch.
Selling your pre-owned watch has never been easier. Simply fill in our online valuation form to receive your free, no-obligation quote today.