About Us

Panache was founded in 2015 and is one of the most trusted watch buyers in the UK. Our safe, secure and monitored office is located in the heart ⁠of ⁠Birmingham’s Jewellery Quarter, and we pride ourselves on offering a hassle-free and easy service.

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Experienced watch valuers

We’ve worked with hundreds of customers and purchased pre-owned watches from over 20 luxury brands. Our expert team are passionate about the luxury watch industry and stay abreast of all the latest market trends and industry news. We live and breathe the heritage and history of each brand we buy, and ensure you get the very best price for your timepiece.

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Brands we buy

We buy watches from a range of luxury brands including Rolex, Patek Phillipe, Omega, Cartier and more. If you can’t see your brand listed, get in touch with one of our expert evaluators.

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I can not speak highly enough with service I have always received from you. I’ve always felt welcome and you have always assisted me the best way possible.

Jackie Perkins

Watch Seller

Great people, great advice. Good prices. Definitely recommend.

Martin Henderson

Watch Seller

Great service! Lovely Staff! Highly recommend

Michelle Fairclough

Watch Seller


Find out what our customers have to say about their journey with Panache. We’ve worked with thousands of customers over the years and strive to give the best experience possible.

Sell My Watch

We’ve been buying and selling watches since 2015, and our expert watch evaluators have decades of experience. Get your free online, no obligation valuation today and sell your watch with Panache.

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